Pinar Eris

FOR IMMEDIATE RELEASE

PINAR ERIS DEBUTS HOT NEW COLLECTION “INSPIRE” FEATURING UNEXPECTED YET DYNAMIC COLOR COMBINATIONS

Daring and intense, bold and brave, “Inspire” is already garnering rave reviews in the press.


Los Angeles, CA – July 12, 2007 – Pinar Eris, rising star in the fashion industry with her funky collections, beginning with her first collection,” Existence” in 2005, announced the debut of her bold new collection, “Inspire.” “Inspire” presents a fresh and daring style that is unmistakably Pinar Eris, featuring dynamic color combinations as well as inventive and artistic patterns that are challenging yet remain fun.

Pinar Eris achieved notoriety recently when British singer/songwriter Imogen Heap wore a custom-designed dress on the red carpet at the 2007 Grammy Awards. The dress will be immortalized in the Grammy Museum when it debuts in Los Angeles in 2008, as one of the most “outrageous” outfits seen on the red carpet. Ms. Eris also designed outfits for Imogen Heap’s 2006/2007 U.S. tour.

Ms. Eris’ designs have been featured in publications such as LA Weekly, Fashion Tribes, Gothic Beauty, Neo-Head, and Trendsetter. She has worked with world class photographers such as Akif Hakan Celebi, Tanya Kechichian, Phil Holland and Jamais Vu to create astonishing images based on her designs, some of which can be viewed on her web site.


Ms. Eris displays an avant-garde yet distinctly feminine edge in her collections, which is evident in the photographs and articles that feature her designs.

About PINaR ERIS:

A native of Turkey, Ms. Eris relocated to California in 1999, and began her label in 2004. Her first collection, “Existence,” debuted in 2005 to superb reviews, which was followed by “Dreamers” and then “Inspire.” Her clothes are handmade upon special order and available on online store www.smashingdarling.com. In addition to her ready wear collections, Ms. Eris provides private consultation to create custom-made costumes for special events, stage outfits and evening gowns, offering her personal input and direction in choosing fabrics, colors, and designs.

For more information, visit www.pinareris.com. For Interview, feature, editoral requests

CONTACT:

PINaR ERIS

Press@pinareris.com www.pinareris.com